Jesus' words are very strong!  His emphasis is for a reason. Saints need to realize that they are not going to be the dominant culture.

Discipleship can be hard and demanding; most folks want things simple and easy.  The values that disciples are called to put into place in their lives are not going to be the dominant cultural ones. "So be ready! "Jesus is telling us." Be ready to face criticism and rejection.  But while we know it may be an uphill battle to change the hearts of men and women, we can be God's tool to bless others and to lead them closer to Him!  And for us, salvation in all it's glory awaits us at the end of the journey.